Exclusive: A longtime independent PR professional, Hilda Somarriba has joined 42West as Vice President of the company’s Los Angeles Entertainment Marketing Division.
Somarriba joins existing Vice President Diana Peters, who has been with the company since last fall. Both report directly to her Annalee Paulo, her President of Marketing (West Coast) at Entertainment, and also work closely with her Amanda Lundberg, CEO. Tom Piechura, President — Entertainment Marketing (East Coast), and the entire cross-strait team.
“Over the years, I have witnessed Hilda succeed in taking indie filmmakers and their films from obscure festivals to award stages. Her unparalleled passion and PR acumen. is a huge asset to 42West.Diana’s commitment to her clients is unwavering, coupled with her proficiency in cross-line craft PR and content campaigns, there’s no stopping her,” said Paulo. “Hilda and Diana’s expertise, deep industry ties, and love of entertainment and pop culture make Hilda and Diana a lucrative leader for clients who need her PR advice strategically and 42West roster We are very proud to count them on the
Somarriba started his career as an assistant at MTV Networks before joining PMK/HBH. In 2008 she launched her Prism Media Group to provide targeted and dynamic marketing and public relations services to media in both general and Latin markets. Having represented her more than 100 films at major international film festivals such as Sundance, Berlin, Cannes and Toronto, she has a wide variety of media in projects such as increasing her visibility on her platform and worked with filmmakers, directors and production companies. painted bird, owner, paradise hills, first reform, Colossal, The Rider, and swiss army man. She has also led festival debuts, theatrical releases and award campaigns Corpus ChristiPoland’s 2020 Oscar entry nominated for Best International Feature.
For the past five years, Somariba has led PR for the prestigious Animation Is Film festival with 42West. Her Prism Other clients and projects under her banner include Cold Iron Pictures (swiss army man), Marginal Mediaworks, Deon Taylor’s Hidden Empire Film Group (Lionsgate’s traffic, Sony’s invader Starring Dennis Quaiddeadly Hilary Swank), Lightning Entertainment, James Wan (saw, insidious), EFO film (End of Watch, Lone Survivor, Silence) and the Gasparilla Film Festival. Somarriba has also acted as a consultant to various top-line entertainment public relations agencies including Accolade PR, Maxine Leonard PR, MPRM Communications, Cinetic Media, Slate PR and Fifteen Minutes PR.
With over 20 years of public relations experience, Peters began his career at Rachel McCallister & Associates in New York, held leadership positions at Fox Searchlight Pictures, Rogers & Cowan, and was promoted as Vice President of The Weinstein Company. From 2018 until 2020, Peters served as a senior member of the public relations team for the 42 West Awards, and in less than two years at the Oscars she has been nominated 59 times and won eight times in films such as fulfilled. 1917, favorite, joker, jojo rabbit, When Avengers: EndgameShe returned to the company last year as Vice President, leading PR releases and awards campaigns for TV, streaming and film clients including Amazon Studios, Apple TV+, HBO, HBO Max, Lionsgate and Paramount Pictures.
Previously, he provided expertise to agencies such as ID Public Relations, LTLA Communications and Sunshine Sachs, conducting television debuts, film releases and awards campaigns for a wide range of titles, including Oscar-nominated films. lion, lady bird, breadwinner of the family, mudbound, Molly’s game, baby driver florida plan, and an oscar winner sound of metal.
