SATURDAY UPDATE: black adam added a crowd of 19 markets on Friday and has now enjoyed $30.2M during his first three days in international ticket office. Friday shook $15.8M with the Dwayne Johnson-starrer ranking as the #1 US film in all 76 release markets. With these results, we are still looking at the $70 million range for opening weekend overseas.
In New Beginnings, Friday added the UK with $2 million from 1,500 screens and clearly ranking #1 with a 58% share of the top 5 films. The results are +52% higher Shazam!53% ahead Jumanji: Welcome to the Jungle129% above Jungle Cruise and 291% ahead Skyscraper. IMAX’s share was a very solid 9% of the total box office.
Also joining the fray, Spain debuted Friday to $587,000 on 689 screens. black adam dominated the market with nearly 60% share of the Top 5; premium formats posted very good performances with 4.6% of the total box office. Opening day results are ahead of Jumanji 2 (+38%), Shazam! (+79%), Skyscraper (+187%) and Jungle Cruise (+231%).
Currently the top 5 markets through Friday are UK ($2 million), Mexico ($1.9M), Brazil ($1.8M), India ($1.7M) and Australia ($1.7M).
Anecdotally, we hear that the family game is stronger than expected.
More to come on Sunday…
PREVIOUS, FRIDAY: Warner Bros./new line/CCit is black adam began rolling out at the international box office on Wednesday, and through Thursday swung to $13.8M of 57 markets. Today adds UK and Spain as overseas release continues.
The initial markets will take place on Wednesday inclusive France and Korea. In the first instance, the Dwayne Johnson star made $1 million in its first two days. In Korea, the film leads all games by a wide margin. It follows the typical cycle in the market of a start high on Wednesday, then a drop on Thursday and a rebound on Friday and has a running accumulation of $1.3 million so far (this total is not is not reflected in the two-day offshore cumulation above).
A notable start on Thursday was India with $1 million, which marks the second-biggest debut for Warner Bros and also the biggest for DC. The Diwali holiday is ahead.
Somewhere else, MexicoThursday’s debut at $850,000 was 9% higher than Johnson-starrer Jumanji: the next level and 63% on its 2018 share Skyscraper.
In AustraliaThursday’s opening at $750,000 was 80% higher than Skyscraper and 87% above Shazam!
While a weekend away won’t really be confirmed until we get Friday’s numbers, we expect black adam land near our projected opening range; critics are disappointed, but fans are loyal. Like Anthony reportednational overviews were robust.
The public is hungry for new products and wherever they land, hopefully this will be the kickstarter for times to come.
More to come throughout the weekend…