Broadsheet Media has launched a new Home & Lifestyle vertical in response to growing audience demand to improve home style and home life.
editorial director Katya Wachtel appointed Joe Walker As the editor of Home & Lifestyle, I lead the editorial coverage of this section. Walker joined Broadsheet this month.
Broad seat continuously evolves its content with new ways to reach readers and inspire their wants, needs and desires. Home & Lifestyle is your trusted advisor and curator of all aspects of home design, living and experiences, helping you live better, smarter and more sustainably.
As part of the launch Broad seat As Home & Lifestyle category-exclusive foundation partners, we work with furniture retailer King, real estate developer Time & Place, and home technology brand Dyson.
The pandemic has brought about major structural changes to how we live and work. Work life has changed radically. The office work week has been cut from his five days to his three, and people are taking a “long weekend” and working from home on Mondays and Fridays. One of the implications of this is the way people appreciate and connect with their homes.
majority of Broad seat Our readers are homeowners, and a recent survey found that Gen Y readers said they liked a home that reflected their style and personality, and one in three Gen Xers said they would like a home in the next 12 years. I am planning to do construction on my house within the next month.
One of the top ones is Broad seat Viewers wanted to see and read more content about home and life.
Home & Lifestyle editorials feature advice and inspiration from Australia’s most sought-after and inspiring designers, stylists, creators and interior tastemakers. With unrivaled interior design expertise, we showcase the nation’s most unique residential spaces and actionable stories to help you easily improve, redesign, and refresh your living space. You can
Wachtel said:
“Therefore, it is very exciting to launch a dedicated home and lifestyle vertical that will allow readers to explore the most popular designers, the latest news on all home designs, and highly curated high-utility recommendations. You can access the usual combination of matters.
“Our new Home & Lifestyle Editor, Joe Walker, knows design and lifestyle better than anyone, and has put together the biggest names in Australian home design, style and technology alongside the most exciting ups in the vertical. making it a useful yet inspirational destination and resource for ‘-and-comers’,” added Wachtel.
Walker has spent over 20 years writing, editing and producing content.she was an editor frankie magazine For nine years, she helped take the title from a niche publication to mainstream success.
Walker then became Editor-in-Chief, leading editorial for digital and traditional channels across the Frankie’s brand. frankie magazineFrankie’s Book, Smith Journaland slow living.
Walker said of her new role: Broadsheet has always shared how we can get the most out of the cities we live in.
“Now we are also turning that focus to the homes we live in. We promise a lot of inspiration for a happy, comfortable, smart and stylish life. I think it will come out,” she added.
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Top Image: Joe Walker and Katya Wachtel
