Celebrity Cruises and NBCUniversal have partnered on the upcoming episode of Bravo’s ‘Watch What Happens Live With Andy Cohen’ on Celebrity Beyond, according to a press release.
The episode features host Andy Cohen and five captains from Bravo’s successful “Below Deck” franchise: Lee Rosback, Captain Sandy Yorn, Captain Glen Shepard, Captain Jason Chambers, and Captain Kelly Ttheridge. According to NBCUniversal, the feature will air on Bravo on Tuesday, November 1, and will be available to stream on Peacock the next day.
“The partnership opportunity with NBCUniversal and Bravo was intended from the beginning. Using Beyond as a backdrop, it was the perfect opportunity to film what happens on our ship with Andy Cohen,” commented Michael Shiner, chief marketing officer at Celebrity Cruises. said:
Through this partnership, NBCU will provide Celebrity Cruises with advertising elements such as custom content promotions created by NBCU’s partners, as well as additional Twitter content after episodes air. Additionally, during the broadcast, celebrity captain Kate McCue will also play a nautical-themed game with his fellow “Below Deck” captains.
“I can think of no more iconic way to celebrate and bring the spirit of our own Bravo below decks to life than channeling my inner captain at sea.Andy Cohen.
This collaboration between NBCUniversal and Celebrity Cruises shows that the media companies are indeed partnering, as pointed out by Jamie Cutburth, Senior Vice President of Creative & Development, Advertising & Partnerships at One Platform. “At NBCUniversal, we are constantly looking around the corner to find new and unexpected ways to share authentic stories with our audiences, in partnership with powerful, world-leading brands.”