The US Department of Justice has announced that it is suing Google over its Ad Tech business. DOJ claims that Google has a monopoly on digital advertising technology.
In addition to the DOJ, a total of eight US states are suing Google for its advertising business in the US. This could have serious consequences for Google and its business.
Today, the Department of Justice, along with attorneys general of California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia, accused them of monopolizing multiple digital advertising technology products in violation of the Section. filed a civil antitrust lawsuit against Google. Sections 1 and 2 of the Sherman Act.
The complaint, filed in the United States District Court for the Eastern District of Virginia, alleges that Google has a monopoly on key digital advertising technologies (collectively referred to as the “ad tech stack”) and that website publishers are dependent on selling ads. , claims that advertisers rely on buying ads. Run ads to reach potential customers. Website publishers use ad tech tools to generate advertising revenue, help create and maintain a vibrant open web, and provide unprecedented access to ideas, artistic expression, information, goods, and services. provide to the general public. Through this exclusive lawsuit, the Department of Justice and state attorneys general seek to restore competition in these important markets and obtain equitable and financial relief on behalf of the American people.
It will be interesting to see what happens from DOJ to Google in this case. See complaint below.
Source Department of Justice, Techmeme
Image credit: Soren Faisa
Filed Under: Technology News, Top News
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