The Gap store in Manhattan’s Times Square quickly packed the goods. Yeezy branded products.
After terminating the partnership with YeGap Inc., which removed the Yeezy label last month for his anti-Semitic remarks, announced Tuesday it was removing all remaining Yeezy Gap products from its stores. The Broadway store dedicated to Yeezy Gap is now running out of all of the partnership’s products.
The entrance to the store is empty, the floor and walls are pitch black. His one remaining checkout table is unstaffed. The Yeezy merchandise will be packed and shipped to an undisclosed location Tuesday night, according to the store clerk, and the main floor will be back to normal Gap merchandise by her Oct. 29.
A company spokeswoman declined to comment.
Not sure what the gap does easy stock it still holds.
Brands that incinerate unsold products or ship them to countries such as Chile and Ghana. An advocate for more sustainable supply within the fashion industry, his chain is seeking to end these practices.
Meanwhile, in the US, warehouse space is limited as apparel brands deal with bloated inventories. As such, it may be difficult for Gap to keep the rest of his Yeezy product stash.
The conventional resale market is also unlikely to be an option given the designer and rapper’s sunken reputation. announced.
The end of the YePartnerships with brands such as Gap, Adidas AG and Kering SA’s Balenciaga “underscore the importance of vetting celebrities and avoiding those who are overly controversial or unstable,” he said. , Neil Saunders, managing director of Global Data Plc, said in a note. “Companies and brands that don’t pay attention to this will be hit hard, especially if they become overly dependent on difficult people to drive their business.”
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