Become the SoulCycle of the restaurant industry
Kim envisions Smoothie King as an integral part of “everyone’s fitness journey.” “Think of Nike, Lululemon, SoulCycle. increase.”
Smoothie King is also capitalizing on the quick service partnership craze.In fact, this brand has All pages of the website We are dedicated to various partnerships. In addition to being the “Official Smoothie” of the Dallas Cowboys, the brand has ten-year naming rights to his center Smoothie King, where the NBA’s New Orleans Pelicans play.
The franchise recently teamed up with the American Cancer Society to create smoothies that help with some of the side effects people undergoing chemotherapy experience. Drew Brees and the Challenged Athletes Foundation Helps support athletes with physical challenges.
In April 2020, Smoothie King teamed up under armor Offer free trial subscriptions to customers who don’t have accessible or affordable fitness options when COVID closes gym doors.
last year, Smoothie King partners with Gabby DouglasA three-time Olympic gold medalist gymnast uses a proprietary blend of electrolytes and Stretch & Flex Smoothie Line Contains collagen to support joint health and flexibility.
“What we do is very different from Jamba or Tropical Smoothies or any other smoothie shop in our country because watermelon and acai smoothies are flavor driven, but our smoothies have a specific goal. It is very functionally driven,” says Kim.
That is, many new products do not have flavors in their names. Activator Recovery Smoothie Line When HIIT fit smoothieKim says, is aimed at people who participate in high-intensity interval classes such as SoulCycle and Crossfit.
“We paint different types of crowds. Where do you go after a workout like yoga or Pilates?” adds Kim. “Post-workout you need a certain level of protein and a range of nutrients that you can’t get in juice, otherwise your body will take longer to repair.”
New Prototype, Personalization Helps Future Expansion
Like many quick-service restaurants in recent years, Smoothie King recently unveiled a drive-thru-only prototype.
“Today’s guests demand accessibility and convenience. The new model represents our ultimate goal of making brands more accessible, supporting franchisees, driving revenue and meeting the needs of guests on the go. We will optimize our off-premises channels while advancing our goals for ,” says Harmon.
The prototype, designed with the help of Smoothie King’s franchisees and operations team, is about 800 square feet and features a traditional drive-thru lane on one side of the building, as well as dedicated lanes for online ordering and third-party deliveries. other.
“We’re trying to offer more choice,” says Kim. “If you want to order through an app or kiosk, you should be able to talk to us directly or be able to. There are many ways to contact you.’ How can I say that?”
Additionally, a pick-up window and outdoor seating are located at the front of the exterior. But Kim still asks members of her team to deliver the smoothies directly to customers instead of leaving them on the pick-up counter.
“We actually get it into your hands, so it feels like we’re coming out of the operations line and distributing products on their territory,” he says. But I hand-write the customer’s name on the cup to give it a personal touch, as opposed to other brands printing stickers.It’s a small thing, but two steps can make a big difference. is born.”
Since Chris Bremmer joined the team in July as chief development officer, the franchise has expanded its footprint in key growth markets such as Colorado and Texas, in addition to the Upper Midwest and Central Atlantic regions. signed a contract.
In addition to signing more than 145 new deals this year, Bremmer said Smoothie King has new developments in cities including Baltimore, Washington DC, Cleveland, Cincinnati, Phoenix, Las Vegas Denver, New York and Charlotte, North Carolina. is said to be ready. Bremmer touts the brand’s low-labor model and basic buildout to attract first-time small business owners as well as experienced operators, offering a series for veterans, first responders, and more. It also lists incentives for