Kanye WestYeezy shoes have always been as popular on the resale market as they have been in stores – but there’s a clear shift afoot, with many resellers hesitant to do anything until ‘Adidas announces its position on Ye.
We spoke with several experts involved in the resale market who told us that there are three major factors that will impact how shoes move in the immediate future.
1. Will Adidas continue its relationship with Kanye?
2. Will the public forgive Kanye for what he said?
3. If Kanye releases music/merchandise, how will it be received?
We are told if Adidas ends the partnership, the market will explode, as shoes will no longer be mass-produced. This waiting period for Adidas has caused many retailers to hold on to stock in hopes of cashing in if Adidas breaks ties.
The worst-case scenario for retailers, we’re told, is if Adidas sticks with Ye – but the public refuses to forgive them – because then shoe values will plummet.
Our sources say they haven’t started to see an increase or decrease in how the shoes move in the resale market yet, but the next few days will tell a lot about the future of one of the most sought-after shoe lines of the past decade. .
