Guangzhou, China, October 24, 2022 /PRNewswire/ — Global Value Retailer MINISO (NYSE: MNSO; HKEX: 9896) recently launched the #PlantForPanda# campaign as part of its commitment to corporate social responsibility (CSR). A charity campaign launched on MINISO’s social media channels rallied the brand’s global consumer community for the worthy cause of planting bamboo forests in Beijing’s giant panda habitat. Chinaas part of a protective drive.
In cooperation with the China Green Foundation, MINISO has launched campaigns in 14 countries. Fans showed their support for pandas by sharing hashtag-related posts on social media platforms and participating in campaigns at MINISO stores. MINISO will convert this support into a bamboo forest donation to be planted in China’s Qinling Giant Panda Habitat. Shaanxia province in northwestern China.
As a result, MINISO has received overwhelming feedback for this initiative from brand enthusiasts and panda fans around the world. October 7allowed the company to plant 50,183 clumps bambooMINISO has already planted the first batch bamboo We plan to finish planting the rest of the bamboo grove by next spring.
Giant pandas are known to be picky eaters, preferring high-quality, specific types of bamboo.planting bamboo It not only feeds the pandas, but also bridges habitats fragmented by human activity, allowing them to eat, move and reproduce more freely.
After decades of conservation efforts, giant pandas are now classified as ‘vulnerable’ in terms of extinction risk and are no longer ‘endangered’. However, it must be manually planted and grown properly. bamboo Bamboo resources are constantly shrinking to keep pandas aliveg, wThis is widely believed to continue to pose a threat to panda conservation.
MINISO launched this campaign on Weibo in late September to raise awareness of panda conservation and bamboo planting. Chinese Expand your philanthropic outreach with the hashtag #PlantForPanda# on major microblogging platforms, and Instagram. By October 7, the hashtag had drawn in her interactions with over 25,000 netizens.
Meanwhile, MINISO also launched an offline charity campaign. September 29th to October 7th About 600,000 consumers attended the event at the company’s physical stores.
MINISO has long been committed to fulfilling its CSR obligations and has launched charity initiatives covering various kinds of social issues. For example, earlier this year, the company partnered with the Peruvian NGO ECOAN to plant a tree in the Andes Mountains whenever a particular figurine of his item was sold. Organizations from 37 countries and regions participated in this project and donated 115,000 plants.
In addition, over the past eight years, MINISO has launched more than 50 charity events and taken concrete actions to help children, women and people suffering from serious illnesses and disasters. Earlier this year, as part of its “Penpen2PENPEN” educational charity, the company encouraged consumers to donate pens to underprivileged children. To expand its educational initiatives, the brand also partnered with local nonprofits in various markets. Malaysia, Bolivia, Thailand When Vietnam,to donate stationaryfood, medicine, cash.
MINISO Group is a global value retailer offering a variety of design-driven lifestyle products. The company primarily serves consumers through its extensive network of MINISO stores, offering a relaxed, treasure-hunting and glamorous shopping experience full of pleasant surprises that appeals to all demographics. promoting. Beautiful design, quality and affordability are at the core of every product in MINISO’s extensive product portfolio, and we continuously and frequently roll out products with these qualities. Since its first store opening, China In 2013, the company built its flagship brand “MINISO” as a globally recognized retail brand and established a large-scale store network around the world. For more information, please visit https://ir.miniso.com/.