Losano’s Recharge fabric incorporates modal fibers extracted from naturally grown beechwood, prized for its incredible softness. | | Photo credit: Lozano
Christian Chensvold, Contributing Writer | Thursday, October 27, 2022
Fashion and society are in a symbiotic relationship, and they change at the same time. LozanoBorn and inspired by the diverse metropolis of Los Angeles, Losano, a new sustainable luxury apparel brand, offers “meaningful luxury lifestyle essentials.” Sustainability is at the forefront of the company’s business and design model. According to the company, “Wisely Made Clothing enriches every day by creating beautiful, high quality, responsibly made products that are good for you and the planet.”
Losano uses recycled PET water bottles and eco-friendly bluesign certified materials throughout the collection. Its stylish, high-performance clothing includes sports bras, hoodies, tanks, leggings, bike shorts, knit sets and more.40 piece debut collection available at losano.comPrices range from $99 to $159 in sizes XS-XL, with some items available up to 2XL.
Twenty-six plastic bottles are used to make one pair of Losano leggings, preventing about five pounds of carbon dioxide from entering the atmosphere. His Recharge fabric incorporates modal fibers extracted from naturally grown beechwood, prized for its incredible softness. Losano is manufactured in Los Angeles, which not only reduces the environmental impact of transportation, but also protects the conditions and fair wages of garment workers. The packaging is made from 100% post-consumer waste and recycled materials.
Losano was founded by the Graffia family of Stacia, Tony and daughter Brianna after learning that the modern apparel industry impacted not only consumers but the planet. “In the heyday of fast fashion, when quality has been put on the backburner of mass production and constant trend cycles, Stacey and Brianna are dedicated to creating quality products that not only last, but serve consumers well into the seasons to come.” to propel the fashion industry towards a more sustainable future,” explained spokeswoman Pauline Sen. “Adding Tony’s incredible ability to build successful businesses, Losano is a brand they are not only proud to wear, but whose values speak for themselves..”