SINGAPORE, OCTOBER 26, 2022: Sarawak Tourism Board has launched ‘SARAWAK Look, See… Chiak, Makan’, its latest tourism campaign aimed at Singaporeans wishing to explore Sarawak’s diverse food culture. .
The campaign, which will run until December 15, 2022, is a joint effort between the Sarawak Tourism Board and participating tour operators to raise awareness about Sarawak’s tourism products and destinations and promote Sarawak’s five pillars of tourism. Culture, Adventure, Nature, Food and Festivals (CANFF).
Sarawak Minister of Tourism, Creative Industries and Performing Arts YB Dato Sri Haji Abdul Karim Rahman Hamzah said people are making up for lost time and vacations after the easing of travel restrictions and these vengeful travelers are eager and itching to travel. is doing.
“The launch of the ‘Sarawak Look See… Chiak Makan’ campaign is timely to attract gastronomic delight-loving Singaporeans looking for a quick but memorable vacation. We hope you enjoy exploring Kuching, the UNESCO Creative City of Gastronomy, and other destinations in Sarawak like Miri City.”
Through this campaign, participating tour operators will take Singaporean package buyers to restaurants and hawker stalls to include Laksa and Kolok Mee eateries in Sarawak in their tour packages.
YB Abdul Karim also said that since direct flights from Singapore to Sarawak resumed in February 2022, Singapore ranked third on the charts with 16,819 visitors from March to September, with more Singapore A person said he was visiting Sarawak.
“The numbers are a good indicator, but we need to use this opportunity to creatively rethink how the pandemic has changed the tourism industry and re-strategize,” he added.
For those interested in learning more about the “SARAWAK Look, See… Chiak, Makan” travel campaign, the details can be found on the campaign’s designated website https://lookseechiak.sarawaktourism.com.
STB has also signed MOUs with Singapore’s Sarawak Trade and Tourism Authority (STATOS) and the Singapore Scout Association (SSA). SSA recognizes SSA as Sarawak’s Ambassador and Partner to create programs to educate Singaporean youth, families and individuals about Sarawak’s rich cultural and natural heritage. .
(Your Story: Sarawak Tourism Board)