Sinead Dean has joined Endeavor-owned cultural marketing agency 160/90 as Vice President of Entertainment Marketing based in London.
Early in his career, Sinead worked with Bauer on the Channel4 joint venture channel, music television channels such as 4Music, and worked with major independent record labels to promote their artists. It then moved on to distributing brand-funded content for clients such as McDonald’s and Coty’s Rimmel. She is Lime Pictures owned by All3Media, Channel 4’s ‘Hollyoaks’, E4’s ‘Celebs Go Dating’, ITV’s ‘The Only Way Is Essex’, Lime Pictures’ IPs Domino UK, P&G’s Oral B, It has partnered with brands such as Mars Wrigley’s Extra Chewing Gum.
At 160/90, Sinead will report to Mike Lewinsky, Senior Vice President of Entertainment Marketing, who leads the Entertainment Marketing business based in Los Angeles. Sinead will focus on promoting 160s/90s entertainment marketing offerings in the UK and internationally, building on current capabilities and successes in the field.
Sinead Dean says: I am very excited to be joining Mike and his team and look forward to sharing 160/90’s unique and deep understanding of how the best brands can leverage her marketing power in entertainment. to “