Tokyo – Sony on Thursday appointed a veteran executive as president to lead the Japanese electronics and entertainment conglomerate through times of change.
Sony’s chief financial officer, Hiroki Totoki, will become president and COO, Sony said in a statement.
Kenichiro Yoshida will continue as chairman and chief executive officer, demonstrating continuity for the Tokyo-based maker of PlayStation game consoles, Bravia TVs and Spider-Man movies.
Sony was expected to report lower earnings in its corporate earnings update later in the day.
Last year, Mr. Yoshida proposed executive changes to strengthen Sony’s management across its diverse businesses. It received unanimous board approval on Thursday.
Sony has been synonymous with Japanese engineering prowess for decades, bringing mobile entertainment to the world more than 40 years ago with the Walkman, which played music on the move. In recent years, the company has been criticized for struggling to coordinate its sprawling business, which ranges from video games and music to digital cameras and robotic dogs.
Totoki said he would try to meet the challenge.
“We want to create a positive spiral in which customers choose Sony, which in turn energizes employees, attracts more new talent, increases corporate value, and ultimately gives back to society. increase.” .
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