Station Films has appointed renowned filmmaker Helen Downing as its commercial representative in the United States. Helen is best known for her distinctive foodwork, David Reviews wrote about her talent, and she also credits her world-creating talent for lifestyle-driven spots, live music for her events, Music video, brought to the director of the episode. This includes her two series with celebrity chef Jamie Oliver, a project that made her passionate about bringing food to the screen. Her commercial credits include campaigns for Sainsbury’s, Blue Apron, Marks & Spencer, Stella Artois, Dominos, Progresso and most recently her Asda holiday campaign for Walmart.
Helen’s short film Food Glorious Food, a mouthwatering journey from appetizer to dessert, has become a calling card for clarifying how she views food. “I’ve always been drawn to natural light. Working with overly lit, sterile food reminds me of a scientific experiment,” she said. , I asked them to turn off the lights and put everything in the window.I believe food is most beautiful and most appetizing when it is lit by natural light.That I have to recreate when shooting. but I always keep that sensibility in mind.”
Station Films founding partner Caroline Gibney said: “She is prolific as a director and is really invested in everything she does. Her work stands out for her attention to detail.”
Taking a recommendation from longtime friend and food stylist Susie Theodorou, Downing gives her a memorable turn in making artichoke risotto around a fire in the woods in her short film Fire & Fern. I was. “They are a very likeable bunch, and their reaction to my work is consistent with how I see it and how I want it to develop,” she said. “They have so much experience, so much experience with food photography and lifestyle photography that I think is invaluable. It’s a complicated procedure to create an image with
Music provided the starting point for Downing’s career as a director. She has been playing the violin since she was a teenager, but after college she decided to give up her career as a professional musician and pursue broadcast production. led to directing musical performances of She eventually shot orchestras led by the great film composers led by the late Ennio Morricone, and shot live shows for Gorillaz, Red Hot Chili Peppers, Foo Fighters, and more. Helen explains: It moves everything, it’s the way people perceive vision, it triggers our reactions. A lot of the detail in what I do now is just as necessary in terms of musical accuracy, and the symbiosis between movement and sound is essential. ”
“We jumped at the opportunity to work with Helen,” said Stephen Orent, founding partner of Station Film. “We love the musical and visual dynamics she has. We couldn’t be happier for her to join the station family.”
Helen plans to continue working on food commercials, along with more performance-oriented lifestyle spots. Both genres are tied to her strengths. “I am very sensitive to my environment and passionate about making the world I live in an inspiring place. It is about storytelling, enveloping and transporting. The thing is what I’m really interested in – wide shot contrast against macro detail.