Digital media has enabled artists to present their work in a more immersive and accessible way. Display technologies, including television, serve as excellent platforms for experiencing artistic expression and storytelling.
Recently, as part of Mumbai Gallery Weekend, Mumbai’s APRE Art House witnessed one of the most beautiful fusions of art, technology and design. There, Indian artists brought together by his curator-led NFT platform, The Upside Space, exhibited digital art. Watch seamlessly with Samsung’s lifestyle TV, The Frame.
A TV when it’s on, an art when it’s off, The Frame is designed to help art lovers decorate their living spaces with tastefully curated artwork from around the world, making it the ideal showcase. has become a great screen partner.
Some of the highlights from Samsung’s recent collaboration with The Upside Space, co-founded by actor, wellness advocate, writer and art lover Lisa Ray, as the screen partner for the digital art display on lifestyle TV The Frame. There is an image

From canvas to pixels, artists have always embraced innovation to evolve their practice. The world is changing when it comes to artistic expression. Shapes are changing, but we put our creativity at the wheel. Lisa Ray, co-founder of The Upside Space, said:

Posing with celebrity guests like Anaita Shroff Adajania, Sheetal Mallar and Kersi Khambatta after experiencing NFT artwork on The Frame TV

Experience ‘Scraped Together A Small Square of Dust’ by Yasir Waqas on the 43-inch The Frame TV. Based on false utopias, he reveals the underlying factors of society, expressing transitions and transcendence that express layers and delicate images.

Lisa Ray gave a walkthrough of the exhibition with the curator, explaining the art gallery’s theme, ‘Futur Proche’.

Art lovers will enjoy experiencing Manjot Kaur’s Alpha Canis Majoris. There she presents some of her extended artwork, which consists of four editions of her work. Her one of them exists as her NFT.

A glimpse into the Apre Art Gallery with a 55-inch The Frame TV displaying NFT artwork by Indian artists

Art students and enthusiasts will be able to submerge an artist’s portfolio into the frame’s matte display, feel the texture of the video artwork, and appreciate the endless possibilities of ‘digital’ as a medium.

Visual artists like Santanu Hazarika and screenwriter Atika Chouhan attended Mumbai Gallery Weekend to experience NFT on The Frame TV.

Parmesh Shahani with art lovers from around the world discussing an interesting NFT artwork themed around Alpha Canis Major, shown on The Frame TV

Lisa Ray and guests witness the rise of new art makers and the use of television as a medium to showcase art at APRE Art House.

Lisa Ray and Art Lovers in a Captivating Video for The Frame TV

Futur Proche curator Sayali Mundye discusses NFTs with digital artists on The Frame TV