❘ Published: 2023-01-24T10:05:33
❘ Has been updated: 2023-01-24T10:05:42
TikTok reportedly has a “secret” button that employees can use to make videos “hot” and go viral, apparently with some huge success.
As TikTok moved from its early days of lip-syncing song videos and dance routines, it became home to a wide range of content. At this point, nearly all interests and niches are accounted for.
Naturally, like YouTube in its early days, it became the go-to platform for viral videos. From breakup drama to fights to unusual quizzes, he’s seen everything featured on TikTok before it spread to other platforms.
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But if you want to know why some videos are more popular than others, TikTok (owned by ByteDance) has the ability to “hot” videos and push them to more users. It seems that.
TikTok appears to have a ‘heat up’ button to make videos go viral
Forbes reports that it spoke with six current and former TikTok employees and also showed them the outlet’s internal documents.
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According to a Forbes report, TikTok employees can “secretly hand-pick certain videos” in a process called “heating,” pushing them harder on users than other posts. These videos, which could account for almost 2% of his total daily views on the platform, are labeled “significant impact.”
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This appears to be used to entice influencers and brands to use the platform, driving more views and a partnership between them and TikTok.
ByteDance-owned TikTok has become a hub for viral video content.
TikTok told Forbes that heating is used to “diversify the content experience” and that only a “small number” of US-based employees can approve its use. But it’s also supposed to be used to “push important information”.
Some US states have already banned the use of TikTok on government devices due to cybersecurity concerns, but it’s unclear if that will be enforced following the report.
