This week’s Skift headlines include Vacasa cutting jobs again, Accor’s CEO defending major corporate restructuring, and more Americans planning to cut travel costs.
Vacasa recently cut 17% of its workforce after layoffs for the second time: It’s clear that Vacasa’s headcount has ballooned and the company hasn’t been doing well in recent years. Like some other newly publicized companies currently struggling, Vacasa faces a bumpy road ahead.
Expedia Arguments Pros and Cons of Keeping Orbitz and Travelocity: There is some logic in killing off some sub-brands as their market share has plummeted in Expedia Group’s drive for efficiency. But what about all the customers who still love Travelocity?
Accor CEO defends Hotel Giant’s latest refurbishment: After the turmoil of the pandemic, many hotels needed a refurbishment and Accor needed a refurbishment of its own. CEO Sébastien Bazin claims his recent reorganization will give Accor the ability to become a global leader in luxury while preparing for his hybrid hospitality future.
Marriott executives say blended travel is here to stay on new product opportunities: Marriott executives believe increased blended business and leisure travel poses challenges for tracking guest behavior But trends also create opportunities for new product offerings.
What I learned at Davos about managing the new complexities of travel: The last six years of my career have focused on travel, the way we all experience travel. Today, however, the building blocks for managing tomorrow’s burgeoning global travel are just the starting point.
6 Travel Startups of 2015: Where Are They Now?: Some of the companies Skift featured in its first travel startup funding roundup were successful, others weren’t There were also companies.
Expedia Group Teams Up With Tech Startups To Make Travel More Accessible: Expedia is nudging the travel industry towards equity. The company helps startups solve their own problems and learns from them along the way. Also, startups are learning from each other.
Travel agents use mobile data to track travelers who bump into friends and relatives: Limits to understanding the segment of travelers visiting friends and relatives are disappearing, but the They’re still there when it comes to the imagination of marketers. Tourism agencies should push the boundaries.
A Third of Americans Plan to Cut Travel Costs This Year: New Skift Research US Travel Tracker: More and more Americans are starting to feel the pinch of rising travel prices. 34% of Americans plan to spend less on travel in the next 12 months, up 10% from last October.
Blackstone, Starwood and other big hotel investors brace for a deal rush later this year: Be careful when saying all investors in the sector are ‘cautiously optimistic’.